Privacy Policy

Last update : 15/07/2025

1. Introduction

This privacy notice from HVSCALE SERVICES - FZCO (doing business as Trendtrack) ("we," "us," or "our") explains how and why we may collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as:

Visiting our website at https://www.trendtrack.io, or any other site that links to this policy;
Interacting with us through sales, marketing, or events.

By using our Services, you agree to the practices described in this policy. If you have any questions, please contact us at contact@trendtrack.io.

2. Data Collected

When you use our service:

When you visit our website, we record certain usage data, such as pages viewed and time spent on them. This may include, but is not limited to, your IP address, approximate location, browser type, and browsing history on our site.
If you create an account, we collect information such as your email address, name, or the company you work for. This helps us personalize your experience, send you welcome emails, and issue invoices. If you subscribe to a paid plan, your payment data will also be collected.

When using our Chrome Extension:

To ensure the proper functioning and effectiveness of the features offered, the Trendtrack extension may collect certain technical information when actively used on e-commerce websites.

When you contact our support:

If you reach out via email or chat, we may retain those conversations and any information you share. If your account is deleted, these exchanges will be removed within a maximum of 6 months.

3. Legal Basis for Processing

We only process your personal data if it is based on one of the following legal grounds:

Your prior consent (e.g., for marketing emails);
Contractual necessity (e.g., account creation and service delivery);
Our legitimate interest in improving and securing our services.

4. How We Use Your Data

We process your personal data for the following purposes, in line with our Terms of Service:

To provide and manage our services: creating and managing accounts, personalizing features, and ensuring secure access to the platform.
To improve user experience: analyzing behavior to optimize our product.
To provide support: contacting you via email or chat to assist you.
To ensure security: preventing fraud, unauthorized access, or abuse.
To communicate: informing you about updates if you have consented.

We do not use your data for automated decision-making that has a legal or significant impact on you.

5. Your Rights

You have the following rights concerning your personal data:

Right of access: to request access to your data and information about how it is processed.
Right to rectification: to request correction or completion of inaccurate or incomplete data.
Right to erasure: to request deletion of your data in certain cases.
Right to restrict processing: to temporarily or permanently restrict the processing of your data.
Right to data portability: to receive your data in a readable format and transmit it to another provider.
Right to object: to object to the use of your data, especially for marketing purposes.
Withdrawal of consent: to withdraw your consent at any time if the processing is based on it.

6. Update or Delete Your Information

You can update or delete your personal data at any time from your account. If you have any questions, contact us at contact@trendtrack.io.

7. Data Retention

We retain your data only as long as necessary to achieve the purposes mentioned. This duration may vary depending on the type of data and how it is used.

8. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or alteration. However, no internet transmission or storage system can be guaranteed to be 100% secure.

9. Hosting and Data Storage

Your data is securely hosted through third-party providers such as Google Cloud Platform and Amazon Web Services (AWS). These providers offer robust infrastructure and comply with industry security standards. Appropriate safeguards, such as Standard Contractual Clauses (SCCs), are in place to regulate international data transfers outside the European Union when required.

10. Disclosure

We may disclose your personal information if required by law or if you violate our Terms of Service.

11. Cookies and Similar Technologies

We use cookies, pixels, and similar technologies—directly or through partners—to analyze how you interact with our site and emails. These tools help us improve our services and deliver personalized content and marketing communications based on your interests.

You can manage your cookie preferences through your browser settings or via the consent banner on our website.

12. Your Rights under GDPR and U.S. Privacy Laws

We want to ensure that you are fully informed about your rights. Each user may exercise the following rights:

Right of access – request a copy of your personal data.
Right to rectification – correct or complete your data if it is inaccurate or incomplete.
Right to erasure – request the deletion of your data, under certain conditions.
Right to restrict processing – request restriction of your data processing in certain cases.
Right to object – object to the processing of your personal data in specific situations.
Right to data portability – request the transfer of your data to another organization or to yourself, under certain conditions.

If you exercise any of these rights, we have one month to respond. Contact us at contact@trendtrack.io.

13. Your Rights under U.S. Laws (CCPA, etc.)

If you are a resident of California or another U.S. state with specific data protection laws, you may have the following rights:

To know what personal data we collect, use, or disclose;
To request access to or deletion of your data;
To opt out of the sale or sharing of your personal information (we do not sell your data);
To appoint an authorized agent to exercise these rights on your behalf.

To exercise any of these rights, contact us at contact@trendtrack.io. We will not discriminate against you for exercising your rights.

14. Children’s Information

Protecting children online is one of our priorities. We encourage parents or guardians to monitor and supervise their children’s online activity.

If you believe your child has shared personal information on our website, please contact us immediately. We will do our best to promptly delete such data.

15. Contact Us

For any questions or feedback, contact us at contact@trendtrack.io.
Please note that email communications may not always be fully secure — avoid including sensitive or confidential information.

16. Chrome Extension Privacy Notice

Data collected:

URLs of visited e-commerce stores (e.g. Shopify)
Public store info: theme name, installed apps, best-sellers
Extension usage logs (clicks, store lookups)

How we use your data:

To display store analytics in the extension
To associate usage with your Trendtrack account
To improve the extension and provide support

Storage & Security:‍

As mentioned in section 9, data is securely hosted through third-party providers such as Google Cloud Platform and Amazon Web Services (AWS).
Collected data is used exclusively to operate and improve our services, and is not shared with third parties for advertising or marketing purposes.